Dallas Cowboys & Jones Entities is the corporate umbrella overseeing all business operations of the Dallas Cowboys Football Club. Founded in 1989, the organization manages a multi-billion dollar enterprise spanning merchandise retail, corporate partnerships, sponsorship deals, media rights, and stadium operations. Its primary geographic footprint includes headquarters at The Star in Frisco, Texas, and home games at AT&T Stadium in Arlington.
The entity's operations extend across professional sports, retail, corporate sales, media, and football operations. Its retail division, Dallas Cowboys Pro Shops, handles merchandise sales as a key business segment.
The organization describes its culture as values-driven, emphasizing integrity, excellence, community involvement, teamwork, and passion among its staff. These principles guide the business operations alongside its sports franchise activities.